Lotus to Realign its Prices in Europe

4 February 2004

Lotus Cars Ltd has announced the pricing for the new Lotus Elise 111R. The 192PS, 6-speed Elise will go on sale in February 2004 with a very competitive manufacturer’s suggested retail price (MSRP) of € 36.120,68 excluding VAT and taxes.

The Lotus Elise 111R is the latest addition to the Lotus stable and introduces to the market the most powerful and highest performing production Elise.

With a VVTL-i engine (Variable Valve Timing and Lift-Intelligent) producing a maximum power output of 192 PS (141kW) and 181Nm of torque, the Elise 111R sprints to 100km/h in 5.2 seconds and 160km/h in 13.0 seconds before reaching a certified top speed of 241km/h.

This performance is achieved through a balance of environmental considerations with the fully Euro IV Emissions Compliant engine helping the Elise to return 8.8 litres/100km on the combined cycle, as well as the very low figure of 208g/km of CO2 emissions.

Lotus Cars strives to offer its customers sector leading performance and outstanding value, and as of 26 January 2004, the Elise range will consist of:

  • Lotus Elise (122 PS) at a MSRP of ? 29.087,93 excluding VAT and taxes
  • Lotus Elise 111S (158 PS) at a MSRP of ? 33.534,49 excluding VAT and taxes
  • Lotus Elise 111R (192 PS) at a MSRP of ? 36.120,68 excluding VAT and taxes

Lotus has invested heavily in new products (such as the Elise 111R) and in new markets, including the USA, Japan and Mexico. The Elise with the VVTL-i engine is currently being launched into the USA market with an anticipated additional volume of 2000-2400 per annum. Therefore, with increasing the total production volumes of the Elise in 2004 from 2200 to up to 4600, the economies of scale, and the savings thus created, have been passed on to the customer.

Standard Equipment for the Elise 111R

6-speed gearbox

ABS with servo assisted brakes

Half leather interior

Sun Visors

Central door locking

Blaupunkt Lausanne radio, CD-R/W player

  • Blaupunkt high performance front and rear speakers

 

Optional equipment for the Elise 111R

The Touring Pack is priced at a MSRP of ? 2.349,06 excluding VAT/taxes and includes:

  • Sound insulation
  • Auxiliary front driving lights
  • Soft-top with sound and thermal insulation
  • Full carpet with a lightweight aluminium passenger footrest
  • Choice of either full leather or Alcantara trim
  • Electric windows
  • Interior storage net
  • Blaupunkt Woodstock DAB radio, CD-R/W and MP3 player.

 

Other options

Air-conditioning is available at a MSRP of ? 1.641,18 and a

body coloured hard top at a MSRP of ? 1.524,82 (both excluding VAT and taxes)

 

Colours

The Elise range comes in a number of colours:

Standard Solid Colours:

  • Ardent Red
  • Old English White
  • Saffron Yellow

Optional Metallic Colours at ? 776,47 excluding VAT and taxes

  • Starlight Black
  • Magnetic Blue
  • Nightfall Blue
  • Glacier Blue
  • Storm Titanium
  • Arctic Silver
  • Racing Green
  • Aubergine Purple
  • Bordeaux Red

For more information contact:

Andreas Maenner

Lotuscars Europe

European Press Officer

Koenigsberger Strasse 10

71696 Moeglingen

Germany

Tel: 0049 7141 240324

Fax: 0049 7141 240325

Mobile: 0049 171 4846 724

eMail: amaenner@lotuscars.co.uk